Westover Financial, Inc. Forms New Business Unit and Launches Accompanying Website

Santa Ana, CA (PRWEB) August 24, 2008 -- Westover Financial, Inc., middle-market equipment financing and leasing company, announced the formation of another, niche-specific, equipment financing division, Westover Rental Equipment Finance. This is another in a series of planned business unit additions for 2008.

It stems directly from the ongoing success of both Westover Medical Equipment Finance launched in August of 2007, to serve the medical, dental, hospital and other commercial medical users. As well as Westover Hospitality Equipment Finance formed in January 2008, to serve the equipment acquisitions needs of hotels, motels, restaurants and other hospitality related entities.

Westover Rental Equipment Finance will fill the pressing need for creative, structured and economical equipment financing solutions sought by a variety of industries. This division will provide equipment financing and leasing solutions to many of the problems encountered in the "equipment for rent" industry. It will be able to access different lenders to accommodate a variety of equipment financing or leasing scenarios, unique to this particular industry. Many of which cannot be accommodated by conventional lenders such as banks.

"We are gaining an identity as a knowledgeable, experienced and service oriented niche lender in several industries," said Steve Jones, President of Westover. "Again, we will dedicate necessary, specialized resources to a specific market. We also expect that the current liquidity issues facing banks and other traditional lenders may open up opportunities for us".

In conjunction with this, a new company web site, www.westoverrentalequipmentfinance.com has been launched. It was designed to be user friendly for rental equipment customers and rental equipment vendors alike. These vendors include but are not limited to construction, medical, audio-visual and anyone in the business of renting equipment to commercial entities.

Westover Financial, Inc., headquartered in Santa Ana , CA was founded in 1984 and has funded over $500,000,000. in equipment purchases. It serves the needs of customers nationwide from the home office as well as branch offices in San Francisco, Tampa, Austin and Los Angeles.

From it's web site, www.westoverrentalequipmentfinance.com they are offering a free "Rental Equipment Financing Newsletter" issued quarterly. As well as a free "Insiders Checklist When Financing/Leasing Rental Equipment". This helps owners and decision-makers save time and money when engaging in this process.

For more information contact Steve Jones at Westover Financial, Inc 400 N. Tustin Ave. #140 Santa Ana , CA 92705; or 800-982-5868 x104

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