Celebrity Gossip Blog LaineyGossip.com Experiences Significant Search Engine Traffic Increases - Henderson Bas Teams Up With Laineygossip.com

Toronto, Ontario (PRWEB) November 6, 2007 -- henderson bas, Canada's most awarded interactive agency, today announced that LaineyGossip.com experienced a significant search engine traffic increase after implementing henderson bas's comprehensive Search Engine Optimization (SEO) program.

The growing competitiveness of pay per click search advertising has resulted in SEO becoming an essential part of a website's online marketing mix. LaineyGossip.com, Canada's authority on celebrity gossip, hired henderson bas to optimize their Web site to increase awareness and make it much more visible through online searches. After the search engine optimization, traffic from key word searches to LaineyGossip.com improved almost 100%, while certain key words saw 702% increase in traffic growth.

"We are extremely happy with the results of the SEO and Search Engine Marketing strategies that henderson bas developed and deployed for our Web site," said Jacek Szenowicz, Managing Director of Laineygossip.com . "The growth in traffic is fantastic and we now have a Website infrastructure that puts our edgy 'smut' in front of thousands of new readers every day. "

"It shows you don't have to spend a lot for dramatic results, " said Linda Burlison, henderson bas, Director - Digital media & analytics. "Simply adding a strategic SEO component to your overall campaign provides a great return on your cash".

About LaineyGossip.com:

Laineygossip.com is one of the top entertainment news and gossip destinations on the Internet! Starting out as an email newsletter to two friends in 2003, LaineyGossip.com has since grown to be read worldwide in over 100 countries on the strength of Lainey's smart, edgy writing. Lainey and LaineyGossip.com have been featured in Canadian Business, the Globe and Mail, Chatelaine, and other major North American publications as leaders in the entertainment gossip industry, and named to Entertainment Weekly's top 100 sites to bookmark in June 2006.

Read Lainey's Celebrity Gossip at www.laineygossip.com

About henderson bas:

hb2 is henderson bas' digital media practice. Some of the clients hb2 works with include Capital One, Mercedes-Benz, Circuit City, Nintendo, Molson and more. hb2 provides online media buying and planning, search engine optimization, pay per click campaign management, below the line media, blog seeding and online buzz consulting and services.

Learn more about henderson bas, its services, clients, and work by visiting www.TheNiceAgency.com

For more information please contact:

Linda Burlison, Director - Digital media & analytics

416.977.6660 x 244

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